laptop1-639x395

Mobile IDs Are Better Than Desktop Cookies

Thanks for coming to my site! I want you to learn everything you need about digital advertising and startups. The best way to use this site to help you is go direct to the source. You can schedule a free one on one Skype meeting with me in a single click. Thanks for visiting!People are…

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Tweets on Margin

How Publishers Got Ass Whooped By RTB

I have written about the secular trend toward advertisers building out their own trading desks, after agencies built out their own trading desks, in an effort to capture margin from ad networks. What I haven’t written about is how publishers are absolutely suffering in this onslaught. All of this momentum on the advertiser side of…

Pikachu

Pokemon and Start-ups

My son recently became a fairly serious competitive Pokemon card game player. Here is a picture of him competing at the Pokemon World Championships: He became a serious Pokemon player in the way that most people pursue something they are passionate about. It started when his friends took a passing interest. Then I showed him…

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Trading Desk

Secular Trend: Advertiser Trading Desks

Real-time bidding is probably the most powerful trend changing advertising (not just digital advertising), hence no discussion of advertising would be complete without spending some more time talking about it. RTB has only been available since late 2009, but it is rapidly attracting more spending and gaining market share because it is much more efficient…

ARPU

ARPU in AdTech

This is kind of throw-away, but I pulled this data after I saw this tweet: ARPU is a critical calculation for consumer web sites. If you don’t know your Average Revenue Per User, it is hard to plan and invest appropriately. Sept Traffic Dec Traffic Q3 Rev Q4 Rev Q3 ARPU Q4 ARPU AOL 112…

Kevin Dewalt

Testing Paid vs. Free Offers Using Twitter

I am a big fan of growing using the Helpful School of Marketing. The 1 thing you need to do? Be helpful. Start helping your customers solve their problems and you will get your first 100 customers – and you will get traction for your startup. To build 1,000 true fans takes a degree of…

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SEO Platform For Blogging

SEO & Growth Hack Your Blog – 21 Plugins

Every blogger wonders what growth hacks, SEO tips, and tricks they missed when they build their blog. Everyone wants their blog to be search engine optimized like crazy to drive maximum traffic. This post will give you step-by-step tips on installing and getting value out of 21 different plugins, custom code, theme selection and other…