How to not suck at 2048

I have met a number of people that are terrible at 2048 and I want to briefly document how to help you. The answer is “the snake”. The way you win is to build a big number in one corner and then build a snake of incrementally smaller numbers leading to it.

Viewability is Important

Reading AdExchanger some days just aggravates you. I have read articles where people talk about how advertisers shouldn’t worry about viewability if clickthrough is good. I have read articles about how frequency combined with viewability is really important, so viewability alone is a red herring. This is a red herring!

Millennial Media & The Sucky World of Adtech

Apparently ad tech really, really sucks. Millennial Media goes public like gangbusters, buys Jumptap, stumbles, gets acquired by Verizon/Aol for something like 1x revenue. How does that happen? Millennial Media was the biggest stand-alone, 100% dedicated mobile advertising business in the industry. How can they be declared a failure? eMarketer says that this is the…

How To Hire – Hiring Product Managers

When you are hiring product managers and building a product management organization, there is a strategy. I want to share that with you. Pragmatic Marketing, “the authority on technology product management and marketing”, uses a system they call “The Product Management Triad” to talk about most things product. Their hypothesis is that there are three…

Science Fiction as Investing Thesis

Just want to take a moment to recognize the on-going great writing that Jerry does over at Reaction Wheel. His latest post is equal parts David Foster Wallace and uh, some VC. His theory of “Science Fiction” as investment thesis rings true to me. And I wanted to write a long form tweet on my…

When Startups and Lumascapes Collide

It is eerie, but I saw a new slide in Terry Kawaja’s deck at DMS: What was really interesting was I thought the shapes and connotations were remarkably similar to Dave McClure’s old Pirate Metrics deck: He has email in the same position, loyalty in the same position, and relates the relationship of the DMP…