target experian

Experian Is A Digital Advertising Fail

Thanks for coming to my site! I want you to learn everything you need about digital advertising and startups. The best way to use this site to help you is go direct to the source. You can schedule a free one on one Skype meeting with me in a single click. Thanks for visiting!The world…

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viewability

70% Viewability is a Bullshit Ad Standard

This is something I have been meaning to complain about for a while. The IAB announced that the “official” standard for viewability would be:   All billing should continue to be based on the number of Served Impressions during a campaign and these should be separated into two categories: Measured and Non-Measured. Given the limitations…

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The 8 Best Growth Hacking Videos

You can probably name a few of the most well-known growth hackers today. Names like Sean Ellis or Noah Kagan spring to mind. Everyone needs to learn from the masters and there are lots of great articles talking about who the masters are, but it seemed to me like there was a hole in the…

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AdBlock Makes The Rich Richer

Lots of reports in the news today about how AdBlock Plus has done deals with Amazon, Google, and Microsoft to not block their ads for people with AdBlock installed. On the one hand, good for AdBlock Plus, I guess, that they are so big that they can start taking money to unblock ads and still…

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Case Study: Outsourcing Content Marketing

TLDR; Tried outsourcing content marketing via Fiverr, didn’t like it. Content Marketing is viewed as a key part of platform building, driving SEO growth, and generally creating traffic. Yet Content Marketing is exhausting. You have to keep writing. And writing. And checking SEO keywords and optimizing. And writing. And optimizing. And marketing. And marketing. And…

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Mobile IDs Are Better Than Desktop Cookies

People are so trapped in the past that they don’t know a good thing when it smacks ’em in the face. I read article after article bemoaning the lack of cookies in mobile apps and they act like it is the end of the world and they tell people that this is constraining the growth…

Tweets on Margin

How Publishers Got Ass Whooped By RTB

I have written about the secular trend toward advertisers building out their own trading desks, after agencies built out their own trading desks, in an effort to capture margin from ad networks. What I haven’t written about is how publishers are absolutely suffering in this onslaught. All of this momentum on the advertiser side of…