Product Triad

How To Hire – Hiring Product Managers

When you are hiring product managers and building a product management organization, there is a strategy. I want to share that with you. Pragmatic Marketing, “the authority on technology product management and marketing”, uses a system they call “The Product Management Triad” to talk about most things product. Their hypothesis is that there are three…

Science Fiction as Investing Thesis

Just want to take a moment to recognize the on-going great writing that Jerry does over at Reaction Wheel. His latest post is equal parts David Foster Wallace and uh, some VC. His theory of “Science Fiction” as investment thesis rings true to me. And I wanted to write a long form tweet on my…

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When Startups and Lumascapes Collide

It is eerie, but I saw a new slide in Terry Kawaja’s deck at DMS: What was really interesting was I thought the shapes and connotations were remarkably similar to Dave McClure’s old Pirate Metrics deck: He has email in the same position, loyalty in the same position, and relates the relationship of the DMP…

kickstarter

Kickstarter is a Squeeze Page Optimizer

I had a new perspective on Kickstarter as I geared up to start my awesome new Kickstarter campaign. I was studying some growth hackery and thinking about squeeze pages and was reading in Launch about how important nailing the reward is for a strong squeeze page. And I realized: My Kickstarter page is a mighty…

target experian

Experian Is A Digital Advertising Fail

The world we live in: Some retailer has a bunch of first party data, you want to match it to some DSP data set for targeting. They like to work with Experian to protect the privacy of the consumer by having a blind match. Experian tells you that it costs $25,000 to do a one time…

viewability

70% Viewability is a Bullshit Ad Standard

This is something I have been meaning to complain about for a while. The IAB announced that the “official” standard for viewability would be:   All billing should continue to be based on the number of Served Impressions during a campaign and these should be separated into two categories: Measured and Non-Measured. Given the limitations…

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The 8 Best Growth Hacking Videos

You can probably name a few of the most well-known growth hackers today. Names like Sean Ellis or Noah Kagan spring to mind. Everyone needs to learn from the masters and there are lots of great articles talking about who the masters are, but it seemed to me like there was a hole in the…