It’s something different, what the heck!

Brent Halliburton on a good day

Brent Halliburton

The time has come. When I began blogging at Cogmap, I was hoping to turn Cogmap into something and I figured that any sort of blogging there would be “content marketing” and generally accretive to the page rank of Cogmap.

That was great, but the time has come to do something a bit different. There are a few reasons for this:

  • I’m writing a book. Yep, I said it. I am writing a book.
  • I have some other ideas I plan to kick up shortly that are unrelated to the mighty Cogmap.
  • I have come to the conclusion that a blog about things that aren’t organizational charts isn’t accretive to the enterprise value of Cogmap.

Clearly, a new centralized representation of all of the “Brent” things going on on the Interwebs is needed..

So the benefits of incremental page rank are probably no longer justified given the benefits that having a new brand for brand “Brent” might provide.

Let’s be clear, Cogmap is still awesome and will still take over the world. I am just refocusing the Cogblog on organizational charting magic.

So welcome to this! We are going to kick up a bunch of content experiments and dive deep into what works and doesn’t work for contextual advertising, product management, and start-ups. This will be fun.

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