Lean Advertising For Startups: Kickstarter!

I have been saying for the better part of a year that I am writing a book. The book is written! Let the marketing begin. To kick it off, I am doing a Kickstarter project. Why Kickstarter? Because I buy all kinds of great stuff on Kickstarter! I am a huge Kickstarter fan and a big believer in Kickstarter. I think it is outstanding marketing for reaching early adopters and early adopters are my target market!

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This book is the greatest hits, plus the gory details. It is everything that I should have been blogging about and haven’t been. Let me tell you a few things that aren’t on Kickstarter to give you the inside scoop:

I have already written more than 71,000 words. My outline looks like this:

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Scrivener has been a really helpful tool. That is my number one suggestion for people writing their own book: Scrivener and then probably pain medication. Writing a book is one of the hardest things I have ever done. Red Smith wasn’t wrong when he explained how easy writing can be: You simply sit down at the typewriter, open your veins, and bleed.

Of course, the next hardest thing I am signed up to do, guaranteed to overtake writing in difficulty, is customer acquisition! Writing, like programming, is a mentally challenging, psychologically difficult task. Writing is probably less rewarding for the moment of completion is distant and rare and probably unfulfilling. Acquiring customers, be it for software or a book, is casino-like in that every time I ring the bell, it makes my heart feel happy.

I would love it if you came and got involved in my Kickstarter project. It is going to be amazing. My book will deliver the goods!

Kickstarter Project


Thanks for being engaged!



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