ARPU in AdTech

This is kind of throw-away, but I pulled this data after I saw this tweet:

ARPUARPU is a critical calculation for consumer web sites. If you don’t know your Average Revenue Per User, it is hard to plan and invest appropriately.

Sept Traffic Dec Traffic Q3 Rev Q4 Rev Q3 ARPU Q4 ARPU
AOL 112 120 $561 $679 $5.01 $5.66
Yahoo 197 195 $1008 $1270 $5.12 $6.51
Google 191 192 $9390 $10550 $49.16 $54.95
Twitter 38 40 $168 $243 $4.42 $6.08
Facebook 142 140 $2002 $2585 $14.10 $18.46

Revenue and Site Traffic in millions. comScore desktop web data for Site Traffic. I only used Google site revenue, excluding their network.

 

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